Website Builders vs. WordPress

The section below provides a little insight into some of the more popular online website builders. We always recommend using a more versatile CMS for flexibility (e.g. WordPress, but also Joomla, Magento, etc.), but at least you can get an idea of what the pros and cons are of each platform below. One of the main drawbacks of each is that your website is not technically owned by you since each service uses a proprietary system. Thus, if you wanted to self-manage or move your services elsewhere, you would need to start from the ground up.

Wix
$25 - $35
per month estimate in AUD

Pros

  • Easy to use drag and drop editor
  • Fairly reasonable pricing

Cons

  • Visual editor can lead to uneven designs and “look” like a Wix site
  • Coding is all over the place
  • Performance varies frequently
  • SEO is simply bad on this platform
  • Mobile versions can be hit and miss depending on the template
  • Lack of polish
Shopify
$42 - $115
per month estimate in AUD

Pros

  • Great selection of shopping templates
  • In house shopping features maximise ease of use
  • Fairly fast front-end experience for a website builder

Cons

  • Very expensive, especially when considering the average theme cost of over $160 – other integrations also get expensive, as they too are costed at a monthly rate
  • Templates severely limit customisation
  • Hard to edit anything aside from products and categories
  • SEO tools are limited
Squarespace
$34 - $52
per month estimate in AUD

Pros

  • Easy to use templates
  • High level of customisation
  • Modern designs

Cons

  • Code is messy and leads to longer load times
  • Templates limit customisation on certain features
  • Not many templates to choose from, leading to a common look and feel for Squarespace sites
  • Integrations are not as flexible as WordPress
  • SEO tools not beginner friendly and lack features
  • Too limited to effectively grow an ecommerce business