Wix
$25 - $35
per month estimate in AUD

Pros

  • Easy to use drag and drop editor
  • Fairly reasonable pricing

Cons

  • Visual editor can lead to uneven designs and “look” like a Wix site
  • Coding is all over the place
  • Performance varies frequently
  • SEO is simply bad on this platform
  • Mobile versions can be hit and miss depending on the template
  • Lack of polish
Shopify
$42 - $115
per month estimate in AUD

Pros

  • Great selection of shopping templates
  • In house shopping features maximise ease of use
  • Fairly fast front-end experience for a website builder

Cons

  • Very expensive, especially when considering the average theme cost of over $160 – other integrations also get expensive, as they too are costed at a monthly rate
  • Templates severely limit customisation
  • Hard to edit anything aside from products and categories
  • SEO tools are limited
Squarespace
$34 - $52
per month estimate in AUD

Pros

  • Easy to use templates
  • High level of customisation
  • Modern designs

Cons

  • Code is messy and leads to longer load times
  • Templates limit customisation on certain features
  • Not many templates to choose from, leading to a common look and feel for Squarespace sites
  • Integrations are not as flexible as WordPress
  • SEO tools not beginner friendly and lack features
  • Too limited to effectively grow an ecommerce business